Fifi is a concept born from a childhood nickname of the owner of this awesome passion project. This project started with just a face. With my expertise, I brought her to life utilizing a full body version immersed in a playful polka dot environment. Fifi's ice cream truck is a custom-modified Ford Transit. I paired the vinyl wrap with magnetic sheets to provide a magnetic menu board on the window recesses. Additionally, I created custom illustrations and selfie signs to encourage customers to post on social media. Working on this project was not only fun but also provided many opportunities to problem-solve around the custom body.